Tuesday, April 20, 2010

863 Park Ave: Questionable Marketing

This $2.995 million tenth-floor unit at 863 Park Ave has a lot going for it: tall ceilings; attractive building; pretty good location; nice price. So why point out its flaws? And better yet, why point out its flaws by describing them as selling points? For example, 'best fixtures and finishes' generally doesn't refer to aluminum ceiling fans; and 'wired for sound' generally doesn't mean you've got a speaker perched in the corner of your prewar dining room. That said, we'd take it in a heartbeat.

863 Park Ave, Corcoran

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